Find content
Not Telling
Quote
Client: “The logo looks great, but can we change the address font to Arabic? I need it for my Middle Eastern viewers.”
Me: “Actually, Arabic is a name of that font you sent me, it doesn’t actually change the words into another language. I can purchase a actual Arabic font, and figure out how to turn it into Arabic….”
Client: “So New Times Roman doesn’t change the words into Italian?”
Me: “No, Times New Roman is just a standard…”
Client: “Are you sure? Let me call you back after I check Word 2009. I have the newest version, so maybe it only does it in the newer version. I’ll give you a call back later today. Thanks.”
